Awareness Campaigns

Release the Pressure Campaign

ESSENCE hosts the "Release the Pressure" campaign aimed at partnering with Black women to improve their heart health and be part of a movement for healthy blood pressure—the leading risk factor for heart attack and stroke. Together, the AMA, the AMA Foundation, Association of Black Cardiologists, American Heart Association, Minority Health Institute and National Medical Association launched the “Release the Pressure” campaign to provide Black women with resources to identify and track their blood pressure numbers, as well as develop a wellness plan with existing personal support systems of family and friends to manage their heart health virtually.
 

 

Start Small. Live Big. Campaign

 

Million Hearts® collaborated with the CDC Foundation to develop a new campaign to remind people in the United States to make cardiovascular health a priority, especially during the COVID-19 pandemic.

The “Start Small. Live Big.” campaign will encourage adults, particularly those age 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that people can get back to living big.

This toolkit includes messages and tools that health care professionals can use to encourage adults 55 and over to practice heart-healthy habits that can help lower their risk for heart disease and stroke.

 

National Stroke Month and National High Blood Pressure Month

Each May is an ideal time to raise awareness about stroke and high blood pressure, and the connections between the two. Below are resources that to help with communications in May and all year.

 

Managing Chronic Conditions Beyond COVID

An April 2021 article in Modern Healthcare outlines how a wave of undermanaged chronic disease looms post-pandemic.

The National Association of Chronic Disease Directors, with funding from the Centers for Disease Control and Prevention, and in partnership with CBS television, launched a nationally syndicated public service announcement series and a companion, bilingual website, yourhealthbeyondcovid.org, to help Americans manage chronic diseases safely during the COVID-19 pandemic. 
 
YourHealthBeyondCOVID.org is available in both English and Spanish and provides tips and information for those with illnesses whose health could worsen during the pandemic, whether through lack of treatment, lack of access to treatment, or by becoming ill from COVID-19. The website, developed by Nicely Built and NACDD, in collaboration with the Black Creative Group and the Hispanic Communications Network, has the latest news and information about chronic disease and COVID-19.

Other resources to encourage people with heart disease and other chronic health conditions to maintain connections with their doctors are two articles published by the Washington State Department of Health. Healthy Habits in Extraordinary Times is available in English on the Public Health Connection blog, and in Spanish on the Bienestar blog. If you would like to republish this content, please email us at heartdisease@doh.wa.gov.