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Community Driven Outreach Initiative
About the Community Driven Outreach Initiative
The Community Driven Outreach (CDO) Initiative builds on the accomplishments of the Community Media Outreach program, implemented October 2020 through January 2023, which specifically focused on connecting with priority communities disproportionately impacted by the pandemic and that experienced access barriers to COVID-19 information, resources and vaccines.
The goal of the CDO Initiative is to ensure that disproportionately impacted communities continue to have equitable access to health information, resources, and vaccines while addressing the social determinants of health amplified by the pandemic. The CDO Initiative helps to build community capacity for long-term recovery and resilience to better position communities for future public health emergencies.
Using a braided funding approach and an equitable funding allocation methodology, $21 million was allocated to communities across the state through 10 community-based and social impact organizations with a network of over 100 smaller community-rooted organizations.
DOH recognizes that community-led organizations and groups are better positioned and equipped to respond to community needs to ensure equitable access to health information, education, vaccines, and resources. Community-rooted and community-led organizations have a unique understanding of the importance of a trauma-informed approach, logistical and access barriers, context, cultural beliefs, risk perceptions, and norms, enabling them to create solutions that are relevant, inclusive, and supportive of multicultural experiences and backgrounds.
Priority Communities:
- African Diaspora
- Asian
- Black/African American
- Hispanic/Latinx
- Native Hawaiian/Pacific Islander
Priority Intersections:
- People living in rural areas
- People with disabilities
- Religious groups
- LGBTQ+ people
- People over 65 years old
- People adversely affected by persistent poverty or inequality, including:
- People who are incarcerated
- Immigrant and refugee communities
- People with limited English proficiency
- Agricultural workers
- Unhoused people/people experiencing homelessness
Funding Period:
The CDO Initaitive started in November 2022 and will continue through May 2025. Each partner may have a unique timeline within the funding period that reflects their tailored activities.
Get to know the CDO Initiative partners
Expand the below geographic reach to view partners and their priority communities.
- Statewide Reach
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Priority Community: Asian
APartnership is an award-winning multicultural advertising agency specializing in securing Asian-American audiences with a focus in digital and traditional outreach.
Prioirity Communities: Black/African American
Comagine Health is a national healthcare consultancy firm working with stakeholders from patients to providers to reimagine and implement a sustainable healthcare system. Comagine was formed from a merger between Qualis Health and HealthInsight in 2018, with clients including government agencies, providers, foundations and privately funded groups.
Desautel Hege (DH)
Priority Communities: Hispanic/Latino/Latina, Native Hawaiian & Pacific Islander
DH is a communications and creative agency with offices in Spokane and Seattle. Their work supports communications and media projects focused on empowering people, causes and organizations to create positive change. As a communications team, their services include advertising, public relations, creative production and digital media. In addition to their role reaching the Hispanic/Latino(a) community, DH will provide communications support to contractors and subcontractors in the CDO program.
Momentum Professional Strategy Partners
Prioirity Communities: Black/African American
Momentum Professional Strategy Partners is a black-owned, woman-owned private DEIA consultancy firm specializing in assessments, PR, marketing and community engagement.
- King County
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Center for MultiCultural Health (CMCH)
Priority Communities: African Diaspora, Native Hawaiian & Pacific Islander
CMCH promotes health and wellbeing in diverse communities in partnership with groups and individuals who operate within the communities they serve. They offer services such as vaccine pop ups, food distributions and education programs.
Priority Community: Hispanic/Latino/Latina
Centro Cultural Mexicano strives to build an empowered community through all aspects of culture including education, art and connection. They provide financial and educational programs to pursue their mission such as the Small Business Resiliency Network and their Ya Es Tiempo Scholarship.
- Pierce County
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Asia Pacific Cultural Center (APCC)
Priority Community: Asian
APCC is dedicated to building bridges between communities and generations through art, culture, education and business. They represent 47 different countries and cultures and hold deep connections within Washington’s Asian and Pacific Islander communities.
Center for MultiCultural Health (CMCH)
Priority Communities: African Diaspora, Native Hawaiian & Pacific Islander
CMCH promotes health and wellbeing in diverse communities in partnership with groups and individuals who operate within the communities they serve. They offer services such as vaccine pop ups, food distributions and education programs.
- Snohomish County
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Center for MultiCultural Health (CMCH)
Priority Communities: African Diaspora/Native Hawaiian & Pacific Islander
CMCH promotes health and wellbeing in diverse communities in partnership with groups and individuals who operate within the communities they serve. They offer services such as vaccine pop ups, food distributions and education programs.
(additional reach in Whatcom County)
Priority Community: Hispanic/Latino/Latina
Centro Cultural Mexicano strives to build an empowered community through all aspects of culture including education, art and connection. They provide financial and educational programs to pursue their mission such as the Small Business Resiliency Network and their Ya Es Tiempo Scholarship.
Refugee & Immigrant Services Northwest (RISNW)
Prioirity Community: Native Hawaiian & Pacific Islander
RISNW assists newly arrived immigrants and refugees by empowering them to rebuild their lives and become self-sufficient members of society.
- Skagit and Whatcom counties
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Refugee & Immigrant Services Northwest (RISNW)
Prioirity Community: Native Hawaiian & Pacific Islander
RISNW assists newly arrived immigrants and refugees by empowering them to rebuild their lives and become self-sufficient members of society.
- Yakima, Grant and Adams counties
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Yakima Valley Community Foundation (YVCF)
(additional reach in Kittitas County)
Priority community: Hispanic, Latino/Latina
YVCF’s three primary focus areas are health and wellness, civic engagement and quality education, which all aim to advance their mission of increasing access to healthcare. In addition to their community investment programs, they also offer community organization grant sponsorships.
Learn more about DOH's community investments
Initiative to Address Health Disparities Across Washington State
Building Community Capacity for Equitable COVID-19 Recovery
Contact Us
To learn more, please email the Community Investments and Engagement Team in the Center for Community Relations and Equity.